AI Insights · Timothy · January 2022
Top 5 Books and Reference Apps in the Middle East Q4 2021
Explore the performance of the top 5 Books and Reference applications on the unified platform in the Middle East during Q4 2021, highlighting trends in downloads, revenue, and active users.
In Q4 2021, the Books and Reference category in the Middle East saw notable trends in downloads, revenue, and active users. Here, we delve into the performance of the top 5 applications, with data sourced from Sensor Tower.
Storytel: Audiobooks & Ebooks experienced a steady increase in weekly revenue, starting at approximately $29.8K in late September and peaking at around $36.4K in early December. Weekly downloads varied, with a high of about 25.8K in mid-October and a slight dip to 21.6K by the end of December. Active users also showed a consistent rise, from 81.1K in late September to 87.3K by the quarter's end.
אייקאסט ספרים מוקלטים saw fluctuating weekly revenue, peaking at around $4.8K in late September and stabilizing to about $4.1K by the end of December. Downloads were relatively low, ranging from 191 to 432 weekly, with a notable spike in early October.
Yugto showed a gradual decline in weekly revenue, starting at approximately $2.7K in late September and decreasing to around $1.8K by the end of December. Downloads followed a similar downward trend, from about 2.1K to just under 1K. Active users also decreased, from 8.1K in late September to 6.1K by the end of the quarter.
WebNovel had varied weekly revenue, with a peak of approximately $4.5K in early November and a low of around $2.7K in late December. Downloads were relatively stable, ranging from 879 to 1.6K weekly. Active users showed a slight increase, from 3.2K in late September to 3.4K in early December, before a minor dip to 3.1K by the end of the year.
Dreame-Read Romance Stories maintained steady weekly revenue, starting at approximately $3.4K in late September and peaking at around $4.5K by the end of December. Downloads varied, with a notable rise from about 1.6K in late September to over 4K by the end of December. Active users consistently increased, reaching approximately 30.9K by the quarter's end.
These insights provide a glimpse into the dynamic performance of the top Books and Reference applications in the Middle East during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.
